The "Raiffeisen Baumarkt Ottrau" celebrated its grand reopening on March 22 and 23, 2025. After a one-year construction phase—during which business operations continued seamlessly—the store now presents itself with a new, forward-looking spatial concept, an expanded product range, and additional service offerings.
The modernization includes a complete redesign of the exhibition and sales areas, a new service and consultation point, as well as the energy-efficient renovation of the existing building based on low-energy standards. Additionally, the store now features the implementation of Raiffeisen’s own brand architecture. The investment aimed to create an improved service and shopping experience for private builders, renovators, and refurbishers, as well as professional clients and trade contractors.
A welcoming sense of space is conveyed by the newly designed, visually striking entrance area of the bright and spacious building, which now spans approximately 1,400 square meters—almost twice the size it was before the renovation. From here, a wide central aisle leads through the store, offering over 50,000 products for DIY enthusiasts, tradespeople, and garden lovers—from beginners to professionals—covering everything needed for the home, property, garden, and outdoor areas. The clearly visible service and consultation point, along with a well-thought-out customer guidance system, ensures that visitors can easily find their way around the store.
From here, customers can turn left into the specialist retail section and right into the showroom.
Following its modernization and expansion, the Raiffeisen DIY store in Ottrau now offers plenty of new things to discover. The product range has been extended in key areas such as roofing materials, landscaping and garden construction materials, building materials for energy-efficient renovation, and healthy living materials.
New additions also include living space consultations, a digital inspiration studio, building thermography services, and in-depth advice on the topic of “Healthy & Sustainable Living.” Dedicated studio-style exhibition areas, innovations in the self-service section—including home and garden products—complete the store’s diverse offerings.
People’s tastes when it comes to designing their own homes vary widely: from bold, vibrant colors to subtle natural tones, and from wood and natural stone to plastered surfaces—anything goes, as long as it pleases the eye. Regardless of material, design, or style, home builders and residents are increasingly paying attention to interior design that not only protects the environment but also promotes personal health. The megatrend of sustainability is complemented by the focus on “Healthy Living by Raiffeisen Alsfeld-Kirchhain.” In addition to offering a wide range of low-emission, health-conscious building products and materials, the Raiffeisen store addresses this with professional living space consultations. In the digital inspiration studio, customers can visualize and realistically implement their ideas and wishes.
The sustainable investment in the modernization and expansion of the store is a forward-looking move—not only for the customers and employees in Ottrau, but also as a clear commitment to the entire economic region and the preservation of local jobs.
As part of the store’s innovative redesign and expansion, numerous ecological measures were implemented. The Raiffeisen store has been equipped with energy-saving building technology, including resource-efficient LED lighting, rainwater utilization, a green roofing system, modern building components, a secure façade system, and the installation of a photovoltaic system.
